Cover letter always include a cover letter. Keep it to three or four paragraphs and address it to someone specific at the company. (Check with human resources if you don't have a name.) Follow the marketing approach known as ''AIDA'': Get their attention, create interest, build desire, conclude with action (asking for an interview).

Everything positive
Never state anything in the negative; always see the positive in what you've accomplished. For instance, if you dropped out of college after two years, that means you still ''Completed two years toward a bachelor's degree.''
Employment gaps If you've had a lapse in employment last a couple years or more, explain it. Otherwise, the prospective employer might wonder why your work history ends in 2006. You might need to include a note saying you were out of the work force to care for an elderly parent or write a book or raise a child.
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